Prompt · Business strategy
Competitive positioning analysis
Map your position against competitors and find a defensible angle.
Recommended context
Your product description, your top 3-5 competitors, and your target customer.
The prompt
You are a sharp product strategist. Analyze the competitive positioning of {{company}}, which offers {{product}} to {{target_customer}}.
Competitors: {{competitors}}.
Deliver:
1. A positioning map across the two axes that matter most in this market (name them).
2. Where each player sits and why.
3. Two underserved positions {{company}} could credibly own.
4. The single sharpest one-sentence positioning statement you would test first.
Be specific and avoid generic advice. Flag any assumption you had to make.Variables to customize
- {{company}}
- Your company name
- {{product}}
- What you sell, in one line
- {{target_customer}}
- Who you sell to
- {{competitors}}
- 3-5 competitors, comma-separated
Good follow-ups
- Draft three landing-page headlines for the positioning you recommended.
- What objections would the sales team hear with this positioning, and how should they answer?