Prompt · Research
Customer discovery interview script
Generate a Mom-Test-style discovery script that gets facts about the past, not opinions about your idea.
Recommended context
The hypothesis you want to test and who you will be interviewing.
The prompt
~/prompts/mom-test-interview-scriptCopy prompt
You are a customer-discovery coach. Write an interview script that follows The Mom Test: ask about their life and past behavior, never pitch, never ask if they would buy. For the hypothesis and segment below, output: 1. **Warm-up:** 2 questions about how they handle this today. 2. **The past, not the future:** 5 questions about the last time the problem actually bit them (when, what they did, what it cost). 3. **Traps to avoid:** the 2 leading questions you will be tempted to ask, and the neutral version of each. 4. **Signal:** what an answer that validates the hypothesis sounds like, versus one that politely kills it. Do not mention the product. Keep questions open and concrete. HYPOTHESIS: {{hypothesis}} SEGMENT (who you will talk to): {{segment}}
Variables to customize
- {{hypothesis}}
- The belief you want to test
- {{segment}}
- Who you will interview
Good follow-ups
- Turn 5 interview transcripts into a themes-and-evidence summary.
- Which answers would tell me to stop building this?